digital content strategy
writing portfolio
Bio
Contact

Leslie Richin

digital content strategy
writing portfolio
Bio
Contact

As Social Media Editor, I created content across social media platforms for the world’s most influential music media brand (and largest by digital traffic and social reach).
I monitored trends/social listening, contributed stories to Billboard.com, analyzed data, produced reports, covered live events (from daily artist visits to the Grammy Awards), and collaborated across departments (editorial, charts, marketing, and creative).
Billboard was ranked “No. 1 U.S. Brand” and “No. 1 U.S. Publisher” on Twitter (2015).

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freelance work

I worked on social media content strategy (in a client-facing role with Chevrolet) leading up to the 2013 Billboard Music Awards. The Milestone Award, presented by Chevrolet honored an innovative artist that achieved a notable chart milestone.
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Client Praise:
“Thank you, Leslie for all your hard work on this campaign. Your help contributed to an amazingly successful program and we couldn't have done it without you.”
“Thank you for all your hard work on the campaign. The results were phenomenal and I know how much work and detail went into planning, executing and tracking it. You did a great job.”

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social media press

Billboard Named a Top Five Publishing Brand on Twitter (March 2017)
Billboard Ranked No. 1 U.S. Brand on Twitter (2015)
Billboard Increases Social Engagement By 558 Percent In Q1 2015
Billboard Named No. 1 U.S. Publisher on Twitter For Second Half of 2015
Billboard, New York Mets, and Nike Top Twitter Ranking, 2015

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