As Digital Communication Officer, I was responsible for overseeing Metro’s digital platforms – social media, website (wmata.com), and digital screens across Metro stations. I produced digital media reports/campaign analytics and collaborated with internal/external teams.

—

Projects:

- Wrote social, web, and UX copy to align with launch of SmarTrip for Android/Google Pay

- Produced Silver Line Phase 2 digital strategy

-Helped produce “Q&A with Metrobus Operator” video for LinkedIn

- Digital project manager for planned projects, including Platform Improvement Project and Major Blue and Yellow Line Construction

- Digital project manager for web pages, including /bikes, /budget, /covid19, /initiatives, /sustainability, and more

- Interviewed Directors and VPs for LinkedIn (below)