Freelance Project: Launch strategy for Microsoft Xbox 360 Kinect
As Social Media Strategist, I created content for social media platforms, conducted research and competitive analysis, managed partnerships with influencers, gamers, and bloggers, analyzed data, and produced reports.
Agency: iris worldwide
The invite-only world premiere event "Project Natal” for Xbox 360 took place at the Electronic Entertainment Expo (E3) and included a live performance by Cirque Du Soleil.
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Microsoft News
After calling it Project Natal for more than a year, Microsoft finally gives its motion-control system a real name, formally unveiling Kinect during a special Cirque du Soleil performance.
CNET